AFFILIATE MARKETING
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Affiliate marketing is a type marketing in which one business rewards another one or more affiliates for each visitor or customer brought to them.
The industry has four core players:
- the merchant (also known as 'retailer' or 'brand');
- the network (that contains offers for the affiliate to choose from and also takes care of the payments);
- the publisher (also known as 'the affiliate'), and;
- the customer.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
You can use affiliate marketing to promote your new product or to generate revenue on your website. For many online entrepreneurs they use it to launch, promote and generate revenue for their online products.
