SOCIAL MEDIA

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Social media marketing involves the use of social networks, consumer's online brand-related activities and electronic word of mouth to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers. This technique is crucial, as it provides the businesses with a "target audience".

With social networks, information relevant to the user's likes is available to businesses; who then advertise accordingly. Activities such as uploading a picture of your "new Converse sneakers to Facebook" is an example of a consumer's related brand activity. Electronic recommendations and appraisals are a convenient manner to have a product promoted via "consumer-to-consumer interactions. An example of electronic word of mouth would be an online hotel review; the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertising via social media. However, a poor service will result in a negative consumer review which can potentially harm the company's reputation.


Social networking sites such as Facebook, Instagram, Twitter, MySpace etc. have all influenced the buzz of word of mouth marketing. In 1999, Misner said that word-of mouth marketing is, "the world's most effective, yet least understood marketing strategy. Through the influence of opinion leaders, the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in use of social media and smartphones. Businesses and marketers have noticed that, a persons behaviour is influenced by many small groups. These small groups rotate around social networking accounts that are run by influential people (opinion leaders or "thought leaders") who have followers of groups. The types of groups (followers) are called reference groups (people who know each other either face-to-face or have an indirect influence on a persons attitude or behaviour); membership groups (a person has a direct influence on a person's attitude or behaviour); and aspirational groups (groups which an individual wishes to belong to).

twitter advertising course

Twitter Advertising Course - For Business Agencies & Entrepreneurs

TWITTER MARKETING AND ADVERTISING COURSE: UDEMY’S MOST UP TO DATE AND MOST COMPREHENSIVE COURSE! VIDEO CLASSES WITH LOADS OF TOOLS, TEMPLATES AND RESOURCES TO GET MORE FOLLOWERS, LEADS AND SALES
SOCIAL MEDIA BUSINESS ACCELERATOR

SOCIAL MEDIA BUSINESS ACCELERATOR

Social Media Marketing With A Difference! Social Business Accelerator is one of the most respected and popular Social Media business training websites online. It’s created for you if you want to gen
facebook advertising guide

FACEBOOK ADVERTISING GUIDE

Do You Want To Reach Millions Of Highly Targeted Customers?   Do You Want To Learn An Online Advertising System That Is More Targeted And Less Expensive Than Google AdWords? The Facebook Advertis

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