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List Building with List Builder's Lab


Every day, with credit card in hand, HUNDREDS of your most VALUABLE potential clients opt-in to an ”
email list with the hopes of overcoming their most urgent problems.

Question is…

Are they opting into YOURS?

And whether you’ve created an online course, or have plans to create one in the near future, the success of your coaching, consulting, or training business rests heavily on your answer to this question.

If you know without a doubt that you’re not reaching as many QUALIFIED, ready-to-buy subscribers as you should.

••••• or •••••

Your current list building tactics feel random-at-best, draining your energy while failing to provide a steady stream of leads and income into your business every single day…


Because what follows could EASILY be the most pivotal moment you look back on 90 days from now when your email list is flushed with 1500+ super engaged leads ready and willing to INVEST in your product.



(And Why I Still Cringe When I Hear It)

You’ve probably been asked this dozens of times.

Maybe even HUNDREDS.

By business coaches, potential partners, mastermind groups and concerned spouses.

They ask it with the best of intentions.

But even still, it can land like an A-bomb to an entrepreneur’s fragile psyche.

Especially when you’re already skating on thin ice… unsure how many more hits you can take before the ice
cracks and you have to fall back into whatever world you just left behind.


How many people do you have on your list?


Still makes me want to slip on my invisible cloak and dig myself a deep digital hole.

And maybe you can relate.

Because in my mind, there’s no question more anxiety provoking for an online business owner in their first few years than this one.

It’s a question that can make you feel like a total fraud.
(or in my case, a flat out failure).

And I still remember the first time I got asked it.

It was almost a year after I left my job as the head of content for Tony Robbins to go off and do this whole “online business thing”.

And despite coming from such a great “traditional” background… one which people always seemed impressed by, I was a total amateur at online marketing.

And my list of just 600 subscribers (mostly concerned friends and family) confirmed it.

Even the few people I DID have on my list were unengaged at best and freebie seekers.

Swiping my free report then disappearing before I even had a chance to say “hello”.

But the most painful part about it wasn’t the fact that I was spending long nights working my butt off with no results to show for it…

It was that my number of subscribers (or lack thereof) served as a such a constant, clear-cut indicator of my failed efforts.

It was like a calling card for my failure.

But even still….

I’m grateful people asked it.

Grateful that people are asking it to YOU.

Because that single question… and the ACTIONS you take to finally be able to answer it with unshakable confidence,
holds the key to your flourishing online business.

But before I could take those actions in my own business
(and grow my list to over 200,000), I had to learn the hard way why building a big
email list of engaged leads and eager buyers was so damn difficult.

And it all comes down to this:

Flake Outs and Freebie Seekers



Let me know if this sounds familiar…

You labor for days creating the “perfect” leadvmagnet…

One you believe your audience will absolutely love.

Throw it onto a simple landing page (maybe you have Leadpages)…

… and then do your best to channel your inner-copywriter without sounding like some late
night infomercial guy who speaks in a steady stream of call-to-actions.

You type up your copy and maybe even feel sorta OK about it.

Who knows… it might actually convert??

And then… Traffic.

You wait for inspiration to hit – write an epic article – post it to your blog and then throw it up on Facebook, Twitter, Instagram…

Anyone who will have it.

You beg for likes… comments… shares.

And if you’re feeling particularly brave, maybe even tag an influencer or two with the hopes they’ll take notice and wave their magic wand to make it go viral.

Maybe you get a few bites. A slow trickle of opt-ins.

Enough to count on one hand, but that’s OK.

Progress is progress, right?

But you find that the people who DO end up on your list are a strange bunch.

Oh… they LOVE getting that free report you spent days creating.

But your other emails?

You know… the ones where you’re actually trying to build a relationship or make an offer?

Nope. Not such a big fan of those.

They disengage. Drop-off.

And you’re stuck having to upgrade your email service provider to act as an expensive parking lot for all that digital dust.

Wash, rinse, repeat.

Until you burn out and “pivot” thinking that people just aren’t interested in your thing.

And while it’s true that a pivot may be what’s needed… after working with over 20,000+ students across my programs, I can tell you that in over 90% of the cases, it’s not a pivot that’s needed… but a better strategy.



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